Nowadays, a variety of electronic products emerge in endlessly, and the upgrading of electronic products is even more chasing after you. The hardware of electronic equipment keeps stacking and upgrading? Lighter, thinner and clearer? For today’s customers, these are far from enough. Product application understanding, after-sales service understanding, and product planning and perception understanding have become more and more important, and the era of user understanding is now coming. Among the various understandings, there is an important part that cannot be ignored, and that is product packaging.
The outer packaging of a product often conveys the first impression of the product and its brand. It is high-end, high-grade, low-end, low-end, and low-end. It is the perfection of attention to detail or the planning of hidden flaws, which can be understood from the packaging. See it above. When we receive a newly bought electronic product, the first thing on the list is to open the beautiful and exquisite packaging to explore after all.
I don’t know if you have suffered the following:
When opening the outer packaging, it takes a lot of effort to open it. Perhaps the packaging is already damaged when it is opened. The degree of effort is maddening;
When I opened the package, I heard a very big movement, which made others come to watch, especially embarrassing in quiet occasions;
I opened the package but found that there was glue remaining on both sides or on the product itself, and I had to wipe it out with great effort, and the feeling of perk after receiving the new product disappeared in an instant;
I just received a new product, but found that the marginal packaging tapes are now separated, and I suspected that I had bought second-hand goods;
All of the above are killers that affect user understanding. As users, more and more understanding needs are expected to be satisfied. As a product manufacturer, the improvement of user understanding will undoubtedly become a brand bonus.